Description

DOUBLE SIDED OPTOMETRIST’S TRADE SIGN, American, early 20th century, lettered “Dr. Jerome Hoyt, Optometrist” on both sides in gold on black sand. With its rectangular wooden frame, it measures 43″ x 12-1/2″ x 1-5/8″ (109 x 32 x 4 cm) overall, and is fitted with two large iron eyes for hanging. In good condition throughout, this is a fine example of the kind of trade sign hung along the streets of late 19th / early 20th century American cities.

The optometrist was undoubtedly the Dr. Hoyt recorded in Brooklyn in the second quarter 20th century. Notably he was in charge of the optometry division of the United Hebrew Bikur Cholim Welfare Association in Brooklyn, and served as a member of the executive board of directors of the Brooklyn Optometric Society.